ELMA is a modern personal care brand redefining what “clean” means in body care. The goal was to create a bold yet refined identity that balances ingredient transparency with personality.
We developed a visual direction rooted in minimalism and honesty - soft, contemporary tones paired with a confident serif typeface to convey trust and sophistication.
The brand voice is sharp, witty, and self-aware - educating the audience through humour and cultural relevance. Across social content, ELMA leans into punchy copy and editorial visuals to stand out in a saturated market while staying grounded in authenticity.
03. The cohesive identity and confident tone helped ELMA carve out a recognizable personality - smart, self-aware, and effortlessly modern.
02. The mix of minimal layouts and raw, tactile imagery brings balance between science and self-care. Every post tells a story that’s both educational and relatable.
01. Each piece was designed to feel fresh, bold, and scroll-stopping - combining clean design with witty, thought-provoking copy that challenges traditional beauty messaging.
VOID is a Gen-Z fashion label built around individuality and rebellion.
The goal was to create a brand that celebrates personal style without conformity - confident, experimental, and unapologetically loud.
We combined raw textures, bold typography, and reflective visuals to capture the chaos and creativity of modern self-expression.
Every design choice, from tone to texture, reinforces VOID’s mission to help people show up as their truest selves - no filters, no approval needed.
01. Creative Direction:
Each piece was designed to feel bold, confident, and individual. The content challenges conformity and celebrates personal style through sharp messaging and high-contrast visuals.
02. Visual Language:
VOID’s design blends raw textures, vibrant gradients, and futuristic elements to reflect the brand’s fearless energy. Every post is built to stand out - loud, expressive, and unmistakably VOID.
03. Brand Identity:
The result is a brand that doesn’t just follow culture - it shapes it. VOID’s presence empowers self-expression, turning fashion into a form of rebellion and confidence into the new cool.